A Peek Inside the Laboratory

Snapbacks With a Civil Duty


Step 1: Craft an Idea

A great custom snapback starts with an idea. Not just for a design, but for an objective. You might notice that a lot of our original snapbacks are inspired by different places in the world. Travel and exploration are some of the things that are very important to us. But what’s also important to us is our objective - and that’s to create a company that helps preserve the same world we love to explore and inspire people to do the same.

Step 2: Choosing a Sustainable Material

During the ideation phase, our hat designer, the mad hatter himself, will select the fabrics and materials to accompany the design of the snapback. The difference between most snapback companies and ours is that our materials are entirely sustainable and eco-friendly. Check it out.

    1. rPET Fabric: Recycled polyester, our go-to fabric. - a material made from recycled bottles. That’s right - that nylon skyline snapback you’ve been rocking on your dome could’ve been made out of a recycled Kool-Aid Bottle (OH YEA!!!). 
    2. 100% Organic Cotton: While we’re aiming to be using 100% recycled materials by 2021, some of our designs require very minimal amounts of cotton. When a custom snapback calls for this, we use 100% organic cotton that is certified by burn tests. One of our hat craftsmen even conducts these tests himself. He’s a bit of a pyro, not loved by the Austin Fire Department. Must be why his hat designs are straight HEAT.
    3. Water-based Inks: Unlike most industry-standard inks, water-based inks do not contain any plastics, PVC, or other harsh chemicals that can irritate ol’ mother nature. We got you, Earth.  

Saving on costs might be important to us, but not as important as leaving as small a footprint on the world as possible. While sustainable practices might be a little more expensive and impractical, creating an eco-friendly hat is at the top of our priorities.

Step 3: Finding a Manufacturer or Embroider

If it’s just an embroidery project, our lead hatter takes care of that in-house at our Denver HQ. For more extensive designs and custom wholesale snapbacks, we’ll use a manufacturer. But not just any manufacturer. We resource the most talented, reliable, and morally sound snapback manufacturers we can find. After a long search, we’re very happy to have finally found a fantastic U.S. based partner to help us bring our snapback dreams to life.


Step 4:  The Most Important Part - YOU

Once we’ve gotten back our designs and conducted quality checks comes the moment we’ve all been waiting for. When we get to share our creations with you. While we do carry bulk snapbacks, many of them are limited-run or one-offs. However, our shelves clear out pretty quickly so if you want first dibs follow us on social media and sign up for our newsletter so you never miss a drop!